Customizing WordPress Password Reset Email Template: A Comprehensive Guide

Customizing WordPress Password Reset Email Template

When it comes to managing a WordPress website, providing a seamless user experience is paramount. One crucial aspect is the password reset functionality, which often involves sending automated emails to users. However, the default email template might not always align with your website’s design and branding. In this extensive guide, we will explore the process of customizing the password reset email template in WordPress, ensuring a professional and cohesive user experience.

Understanding the Retrieve Password Message Filter

WordPress offers a powerful mechanism for customizing email content through filters. The retrieve_password_message filter allows developers to intercept and modify the password reset email before it is sent. By harnessing this filter, you can inject your own HTML content and style to create a personalized email template.

Let’s dive into the practical implementation of this customization:

					add_filter('retrieve_password_message', 'my_retrieve_password_message', 10, 4);
function my_retrieve_password_message($message, $key, $user_login, $user_data) {
// Custom HTML content goes here // ... return ''; 

This code snippet intercepts the default password reset email and triggers the my_retrieve_password_message function, where you can build your custom HTML content.

Crafting a Custom HTML Email Template

The $custom_html variable in the code contains the HTML structure of your customized email. Now, let’s break down the key components and provide guidance on customization:

  1. Header Section:
    • Adjust the styles, add your logo, and modify background images to align with your website’s branding.
  2. Reset Password Instruction:
    • Personalize the message to guide users through the password reset process. Ensure clarity and a user-friendly tone.
  3. Reset Password Link:
    • Create a secure and visually appealing link for users to reset their password. Customize the button styles to match your website’s color scheme.
  4. Security Notice:
    • Include a section to reassure users about the security of the password reset process. Provide contact information for any concerns.
  5. Footer Section:
    • Conclude the email with a professional touch. Thank users and include a link to your website.




					add_filter('retrieve_password_message', 'my_retrieve_password_message', 10, 4);
function my_retrieve_password_message($message, $key, $user_login, $user_data) {
// Build your custom HTML content
    $custom_html = '<div style="max-width: 560px; margin: 0 auto; font-family: Open Sans, Helvetica, Arial; font-size: 15px; color: #666; padding: 20px; background-color: #ffffff; border-radius: 5px; border: 1px solid #eeeeee;">';
     $custom_html .= '<div style="text-align: center; padding: 20px 0; border-bottom: 3px solid #eeeeee;background-image: url(\'https://stginzatasup.wpenginepowered.com/wp-content/uploads/2023/11/Layer-1.png\'); background-size: cover;">';
      $custom_html .= '<img decoding="async"  width="154" height="78" alt="Inzata Logo" data-src="https://stginzatasup.wpenginepowered.com/wp-content/uploads/2023/09/Inzata-Logo-New-Blue-Registered-TM-July-2022.png" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img decoding="async" src="https://stginzatasup.wpenginepowered.com/wp-content/uploads/2023/09/Inzata-Logo-New-Blue-Registered-TM-July-2022.png" width="154" height="78" alt="Inzata Logo"></noscript>';
        $custom_html .= '</div>';
    $custom_html .= '<div style="text-align: center; padding: 30px 0; font-size: 24px; line-height: 1.5em;">';
     $custom_html .= 'We received a request to reset the password for your account. If you made this request, click the link below to change your password:';
    $custom_html .= '</div>';
    $reset_link = site_url("wp-login.php?action=rp&key=$key&login=" . rawurlencode($user_login));
    $custom_html .= '<div style="text-align: center; padding: 20px 0;">';
    $custom_html .= '<a style="background: #1e90ff; color: #fff; padding: 12px 30px; text-decoration: none; border-radius: 3px; letter-spacing: 0.3px;" href="' . esc_url($reset_link) . '">Reset your password</a>';
     $custom_html .= '</div>';
    $custom_html .= '<div style="text-align: center; padding: 15px 0; background: #eee; border-radius: 3px;">';
    $custom_html .= 'If you didn\'t make this request, ignore this email or <a style="color: #3ba1da; text-decoration: none;" href="mailto:' . get_option('admin_email') . '">report it to us</a>.';
    $custom_html .= '</div>';
    $custom_html .= '<div style="color: #999; padding: 20px 0; background: #1e90ff; border-radius: 5px; margin-top: 20px;">';
    $custom_html .= '<div style="color: #ffffff; text-align: center;">Thank you!</div>';
    $custom_html .= '<div style="color: #ffffff; text-align: center;">The <a style="color: #ffffff; text-decoration: none;" href="' . esc_url(site_url()) . '">' . get_bloginfo('name') . '</a> Team</div>';
    $custom_html .= '</div>';
    $custom_html .= '</div>';

    // Set the headers to send the email as HTML
    $headers = array('Content-Type: text/html; charset=UTF-8');
     // Send the email as HTML content
    wp_mail($user_data->user_email, __('Password Reset'), $custom_html, $headers);

    // Return an empty message (no need to include the HTML content in the returned message)
    return '';



Customizing WordPress Password Reset Email Template

Testing Your Customization

After implementing the code and customizing the HTML, it’s crucial to thoroughly test the password reset functionality. Follow these steps:

  1. Initiate Password Reset:
    • Visit the WordPress login page, click on “Lost your password?” and enter the required information.
  2. Receive and Open Email:
    • Ensure that the email received reflects your custom design. Verify that all links and buttons function correctly.
  3. Reset Password:
    • Click on the provided link and confirm that users can successfully reset their passwords.

Contact The Hawk Tech for Expert WordPress Customization

If you find the process of customizing the password reset email template daunting or if you have any other WordPress customization needs, consider reaching out to The Hawk Tech. Our team of experienced developers specializes in WordPress customization, ensuring that your website aligns perfectly with your brand and user expectations.

Contact The Hawk Tech

Whether you need assistance with email templates, theme customization, or any other WordPress-related tasks, The Hawk Tech is here to provide tailored solutions that enhance your website’s functionality and aesthetics.


Customizing the WordPress password reset email template is a small yet impactful step toward providing a branded and professional user experience. By understanding the filter system and crafting a personalized HTML template, you can ensure that even automated communications align with your website’s design principles.

Remember to back up your theme or plugin files before making any changes, and always test thoroughly to guarantee a seamless user experience. Feel free to contact The Hawk Tech for expert guidance on WordPress customization, making your website stand out in the digital landscape.

Happy customizing!

Rate this post


Leave a Replay